projects

Village basketball and new forms of rural development

A current book project of mine is based on a study in rural Guizhou Province (Taijiang County), where amateur “Village NBA” tournaments have become a massive tourist attraction and topic of online content. “Village NBA” has been influential throughout China in shaping a model of rural tourism and place branding that is strongly based on grassroots online production. My work discusses how this model shifts away from more rigid state agendas of urbanization and rural industries new forms of value production through the deployment of local cultural identities.

Self-improvement and capitalist virtues in China and beyond

Much of my work has dealt with activities and values of self-improvement (along with the near-synonyms self-development, self-realization, self-help) as they have expanded worldwide in tandem with market economies. In China, I spent long periods in programs in positive psychology and public speaking, where young people seek to develop personalities and qualities that overcome the effects of public education, state institutions, and family structures. In many other societies, self-improvement is similarly combining elements of social critique while adjusting to changing economies. While examining these meanings of self-improvement in regard to social ethics, my anthropological lens also highlights how people participate in self-improvement programs for temporary relief and empowerment within their everyday routines, rather than following any clear path of “transformation.”

Psychological counseling and self-help in China

I undertook my first research project through fieldwork in Jinan in 2010-11, following the Chinese state’s drastic promotion of psychological counseling and knowledge across state and public institutions. I visited various psychology centers and met counselors, students, and enthusiasts. Most of them regarded psychology as an indispensable expertise for connecting themselves and society with so-called universal human truths, while they also reflected on tensions between the knowledge they were promoting and local behavioral norms. Rather than simply distracting people from social problems in favor of their own self-responsibility (a focus often described in the critical literature), psychological expertise has played a dominant role in making sense of social change in China and defining ideals that correspond to the image of the urban middle-class.

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